Microtrends.
"A microtrend is an intense identity group, that is growing, which has needs and wants unmet by the current crop of companies, marketers, policymakers, and others who would influence society's behavior." 
"Microtrends is based on the idea that the most powerful forces in our society are the emerging, counterintuitive trends that are shaping tomorrow right before us."
Quotations are from Microtrends by Mark J. Penn, he goes on to say that "With so much focus on teen crime, it is hard to the see the young people who are succeeding as never before."
My guess would be you will find a good number of young people hard-wired to small business.
JFC Apr 2010
To comment click Here.
|